Setting your price

I've always enjoyed reading Danilo Nogueira's online essays and other contributions. He has a lot of common sense and expresses his ideas in a refreshingly clear way. Today I ran into a piece I hadn't seen before: his essay written in 2003 on the subject of pricing, which is just as relevant today as it was five years ago. I won't comment on it - he says everything I could and says it better. Follow the link and enjoy reading!